APA Style

Taylor, J, G., Scharlin, P, J. (c2004.). Smart alliance : how a global corporation and environmental activists transformed a tarnished brand . New Haven [Conn.]: Yale University Press.

MLA Style

Taylor, J., Gary., Scharlin, Patricia, J.. "Smart alliance : how a global corporation and environmental activists transformed a tarnished brand". New Haven [Conn.]: Yale University Press, c2004.. Text.