APA Style

Deming, S. (2007). The Brand Who Cried Wolf: Deliver on Your Company\'s Promise and Create Customers for life . Upper Saddle River, N.J.: New York : John Wiley, [1998].

MLA Style

Deming, Scott. "The Brand Who Cried Wolf: Deliver on Your Company\'s Promise and Create Customers for life". Upper Saddle River, N.J.: New York : John Wiley, [1998], 2007. Text.