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Found 1 from your keywords: author="Kotler, Philip"
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According to Kotler: Tokoh Paling Kompeten dalam Pemasaran Menjawab Pertanyaa…
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Kotler, Philip

Authored by world-renowned marketing authority Philip Kotler, this Q&A-style reference book compiles answers to over 100 of the most frequently asked questions by business leaders, marketers, and students. Kotler provides concise, pragmatic insights into core marketing principles, market research methodologies, competitive strategy, brand building, pricing models, integrated communications, and…

Edition
-
ISBN/ISSN
9789790620025
Collation
xvi, 208 p. ; 23 cm.
Series Title
-
Call Number
658.8 KOT