A theoretical and practical public relations writing guide by Sopian, S.Sos., M.I.K. exploring concepts, core frameworks, and hands-on techniques for craft-oriented PR communications. Key topics include drafting press releases, backgrounders, media advisories, op-ed pieces, executive speeches, internal newsletters, and tailored public relations content for modern digital and social media platfo…
A practical guide to public relations writing authored by Sopian, detailing fundamental principles, formats, and techniques for crafting effective PR communications. Topics covered include press release writing, fact sheets, corporate brochures, internal newsletters, speechwriting, and digital media PR content creation.