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Found 1 from your keywords: author="Sutojo, Siswanto"
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Manajemen Pemasaran untuk Eksekutif Non-Pemasaran
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Sutojo, Siswanto

Authored by management consultant Siswanto Sutojo, this practical marketing handbook is tailored for non-marketing executives, department heads, and managers operating in non-commercial divisions (such as finance, HR, production, and engineering). The text breaks down fundamental marketing concepts into accessible operational insights, covering market environment analysis, marketing research, m…

Edition
-
ISBN/ISSN
9789794421116
Collation
xviii, 361 pp. : ill. ; 23 cm.
Series Title
-
Call Number
658.8 SUT