A marketing strategy and brand management guide by Scott Deming emphasizing authenticity, integrity, and operational consistency in building brand equity. Deming cautions against making grand marketing promises that operational execution cannot sustain, offering a practical blueprint to align internal company culture with customer touchpoints to convert casual buyers into lifelong brand advocates.
A comprehensive collection of essays and studies by Prof. Deddy Mulyana and Jalaluddin Rakhmat examining the dynamics of communication among individuals from diverse cultural, ethnic, and social backgrounds. The volume addresses cross-cultural barriers, stereotypes, prejudice, and actionable frameworks for fostering mutual understanding in multicultural settings.
A comprehensive guide to formal Indonesian grammar and academic writing authored by Dr. Ade Hikmat and Dr. Nani Solihati, designed for university students, educators, and professionals to master standard Indonesian language rules, paragraph structure, and scholarly writing standards.
Authored by IT instructor Muhammad Sadeli, this step-by-step programming guide introduces beginners to building custom web-based e-commerce applications using PHP and MySQL. The text systematically covers local web server configuration (XAMPP), relational database design for products and orders, implementation of product catalog pages, dynamic shopping cart logic, checkout forms, and an adminis…
Authored by IT instructor Muhammad Sadeli, this beginner-friendly tutorial handbook guides non-technical users through the core functionalities of Microsoft Access 2013. The text provides a step-by-step introduction to relational database concepts, covering fundamental operations such as table structure creation, primary key definition, interactive form design, query building for data filtering…
Authored by educational innovators Bobbi DePorter and Mike Hernacki, this influential guidebook presents the Quantum Learning model—an integrative accelerated learning system combining suggestopedia, neuro-linguistic principles, mind mapping, and multiple intelligences theory. The text outlines practical techniques to optimize brain function, enhance memory retention, improve reading speed, f…
Authored by internationally renowned cardiac anatomist Prof. Robert H. Anderson and his colleagues, this definitive medical reference delivers a systematic anatomical analysis of congenital heart defects. Utilizing the sequential segmental approach pioneered by the authors, the text categorizes complex malformations of the atrial, ventricular, and great artery segments. Supported by high-resolu…
Authored by horticulturist James Underwood Crockett alongside the editors of Time-Life Books, this volume in The Time-Life Encyclopedia of Gardening series provides an authoritative reference for choosing, integrating, and cultivating flowering shrubs in landscape design. Featuring full-color photography, step-by-step technical drawings, and an A–Z plant encyclopedia, the text covers soil sel…
Authored by renowned horticulturist James Underwood Crockett alongside the editors of Time-Life Books, this volume in The Time-Life Encyclopedia of Gardening series serves as an authoritative guide to selecting, planting, and cultivating perennial flowers and plants. Featuring full-color photography, step-by-step technical diagrams, and an illustrated A–Z plant encyclopedia, the text details …
Authored by renowned horticulturist James Underwood Crockett alongside the editors of Time-Life Books, this volume in The Time-Life Encyclopedia of Gardening series provides a comprehensive, practical guide to establishing and maintaining healthy lawns and low-maintenance ground covers. Featuring color photography, step-by-step technical diagrams, and an illustrated plant encyclopedia, the text…