Authored by business strategist Larry Selden and journalist Geoff Colvin, this groundbreaking business guide dispels the myth that every customer is a profitable one. The book reveals how a minority of high-value customers typically generate most of a company\'s profits, whereas unprofitable (\"killer\" or \"demon\") customers actively destroy value through high service demands and low returns.…
Buku ini mengkaji fenomena hiperrealitas dan dinamika ruang publik dalam masyarakat modern melalui pendekatan teori kritis dan sosiologi budaya. Selu Margaretha Kushendrawati menguraikan bagaimana konsumsi media, tontonan, serta simulasi simbolik telah mengaburkan batasan antara kenyataan dan rekayasa media, yang pada akhirnya memengaruhi cara masyarakat berinteraksi, berpendapat, serta memakna…
Authored by pioneering microbiologists Michael J. Pelczar Jr. and E.C.S. Chan, this foundational textbook delivers a thorough introduction to the core principles of microbiology. The multi-volume work details the classification, cellular structure, genetics, and metabolic pathways of microorganisms—including bacteria, viruses, fungi, and algae—alongside laboratory techniques, microbial cont…
Authored by Arthur Israel Vogel and revised by G. Svehla, this classic reference text offers comprehensive coverage of qualitative inorganic chemistry analysis. The volume details theoretical principles of chemical equilibrium, macro and semimicro laboratory techniques, characteristic reactions of cations and anions, systematic separation schemes, and qualitative testing protocols for inorganic…
Authored by renowned midwifery educator Helen Varney and colleagues, this clinical pocket handbook serves as a concise, practical reference covering the full scope of nurse-midwifery practice. The volume provides quick-reference protocols for prenatal care, intrapartum and postpartum management, newborn assessment, routine gynecological care, and maternal emergency procedures designed for rapid…
Authored by corporate executive Helena Abidin, this leadership and self-development manual explores the internal duality of human behavior, metaphorically categorized as the \"Angel\" (empathy, integrity, and constructive traits) and the \"Demon\" (ego, fear, and destructive tendencies). The book outlines 9 actionable principles to help leaders and managers build acute self-awareness, balance i…
Authored by acclaimed photographer Roberto Valenzuela, this instructional photography guide provides a structured, self-training framework designed to turn deliberate practice into photographic excellence. The book breaks down complex photographic challenges into three actionable categories: Geometry and Execution (utilizing locations, framing, and symmetry), Posers and Composition (directing s…
Authored by political scientist John P. Lovell, this analytical text examines the structural challenges, institutional processes, and strategic adaptations of United States foreign policy. The volume explores the interplay between presidential authority, bureaucratic organization, congressional influence, and military capabilities, analyzing how American policymakers define strategic objectives…
Authored by political scientists James Clotfelter and Charles L. Prysby, this empirical study analyzes the decision-making processes of voters and the structural dynamics of democratic elections. The volume examines key determinants of voter choice—such as party identification, policy issue salience, candidate evaluations, and socio-economic influences—offering a clear framework for underst…
Authored by capital market practitioner Ellen May, this foundational trading guide addresses the critical role of trading psychology and risk management in stock market operations. The book outlines a structured approach to developing an effective trading system, mitigating emotional biases such as greed and fear, and executing disciplined buy-and-sell strategies to transform stock trading into…