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The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Custo…
A marketing strategy and brand management guide by Scott Deming emphasizing authenticity, integrity, and operational consistency in building brand equity. Deming cautions against making grand marketing promises that operational execution cannot sustain, offering a practical blueprint to align internal company culture with customer touchpoints to convert casual buyers into lifelong brand advocates.
- Edition
- -
- ISBN/ISSN
- 9780470127124
- Collation
- xxii, 230 pp. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 DEM
No! : The Power of Disagreement in a World That Wants to Get Along
An applied social psychology work by Charlan Nemeth exploring the vital role of dissent and disagreement in group decision-making. Grounded in decades of empirical research, Nemeth demonstrates how consensus-seeking and groupthink foster flawed conclusions, whereas dissenting voices—even when incorrect—break cognitive conformity, stimulate deeper critical thinking, and lead to superior prob…
- Edition
- -
- ISBN/ISSN
- 9781786490247
- Collation
- xi, 258 pp. ; 22 cm.
- Series Title
- -
- Call Number
- 302.3 NEM
End This Depression Now!
An economic analysis by Nobel laureate Paul Krugman examining the lingering aftermath of the 2008 global financial crisis. Drawing on Keynesian economic principles, Krugman argues against austerity measures, contending that they worsen economic stagnation, and advocates for bold fiscal stimulus and job-creation policies to restore full employment and end the economic depression.
- Edition
- -
- ISBN/ISSN
- 9780393088779
- Collation
- xi, 259 pp. ; 22 cm
- Series Title
- -
- Call Number
- 330.973 KRU
Morning Miracle: Inside the Washington Post : A Great Newspaper Fights for It…
An investigative account and media narrative by veteran journalist Dave Kindred, providing an insider\'s view of The Washington Post newsroom as it navigated an existential crisis brought on by the digital revolution. Based on extensive interviews and access to key editorial staff, the book chronicles the struggle to uphold high-caliber investigative journalism while adapting to declining print…
- Edition
- -
- ISBN/ISSN
- 9780385523561
- Collation
- x, 368 pp. ; 24 cm.
- Series Title
- -
- Call Number
- 071.53 KIN
The Leadership Secrets of Colin Powell
An applied leadership guide by Oren Harari analyzing the core principles and management philosophy of General Colin Powell. The book breaks down Powell\'s 18 key leadership rules, covering decision-making under uncertainty, building high-performing teams, simplifying communication, taking calculated risks, and aligning organizational strategy for execution excellence.
- Edition
- -
- ISBN/ISSN
- 0071388591
- Collation
- xiv, 274 pp.
- Series Title
- -
- Call Number
- 658.409 2 HAR
Statistika terapan : untuk pembuat kebijakan dan pengambil keputusan
An applied textbook and methodology reference by Dr. Abuzar Asra and Ir. Rudiansyah covering core principles and data processing techniques in applied statistics for social and economic research. Topics include data collection, descriptive data presentation, probability theory, hypothesis testing, correlation and regression analysis, and parameter estimation for data-driven decision making.
- Edition
- 2
- ISBN/ISSN
- 9786027960992
- Collation
- x, 403 pp.
- Series Title
- -
- Call Number
- 519.5 ASR
Buku pintar pasar uang dan pasar valas
An applied law and economics reference book by Ir. R. Serfianto D. Purnomo and Cita Yustisia Serfiyani examining the operational mechanisms, instruments, and legal aspects of the money and foreign exchange markets. Topics covered include the regulatory role of Bank Indonesia, foreign exchange transaction types (spot, forward, swap), money market instruments, risk mitigation strategies, and the …
- Edition
- -
- ISBN/ISSN
- 9789792293005
- Collation
- 461 pp
- Series Title
- -
- Call Number
- 332.6 PAS
Aplikasi Manajemen Perusahaan: Analisis Kasus dan Pemecahannya
An applied management reference book by Siswandi providing a practical and structured framework for analyzing corporate management case studies and formulating solutions. Key topics include organizational problem identification, internal and external environment analysis, strategy formulation techniques, and problem-solving applications across operational, marketing, financial, and human resour…
- Edition
- 3
- ISBN/ISSN
- 9786028856706
- Collation
- 308 pp ;24 cm.
- Series Title
- -
- Call Number
- 658.04 SIS
Became an Excellent Principal sebuah kisah
An educational leadership and management reference book by Dr. Fahrudin, M.Si. providing strategies and competencies required to become an outstanding and effective school principal. Topics covered include managerial roles, entrepreneurial leadership, academic supervision, fostering a school culture of quality, and human resource management aimed at driving educational excellence.
- Edition
- -
- ISBN/ISSN
- 9786020232645
- Collation
- xxv, 383 pp; 21 cm
- Series Title
- -
- Call Number
- 809.382 FAH
Chicken Soup for the Soul
A world-renowned anthology of 101 uplifting true stories compiled by Jack Canfield and Mark Victor Hansen. The collection touches on themes of love, parenting, overcoming obstacles, living one\\\'s dream, and wisdom, offering readers emotional comfort, spiritual encouragement, and renewed motivation for daily living.
- Edition
- -
- ISBN/ISSN
- 9780795349003
- Collation
- -
- Series Title
- -
- Call Number
- 158.12 CAN
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