Authored by Prof. Dr. Husein Umar, this research methodology guide offers a comprehensive framework for conducting empirical studies in human resource management and organizational behavior. The book covers research problem formulation, conceptual frameworks, sampling techniques, questionnaire design, validity and reliability testing, and quantitative and qualitative data analysis tailored for …
Authored by leadership and management expert Kerry Larkan, this human resource strategy guide addresses the global challenge of attracting, engaging, and retaining top-tier talent. The text delivers actionable frameworks for establishing strong employer branding, fostering positive workplace cultures, implementing effective employee retention strategies, and minimizing the financial and operati…
Authored by Indonesian business motivator and author Ippho Santosa, this book challenges conventional academic marketing theories through a provocative and practical right-brain approach. Santosa presents intuitive sales strategies, product differentiation tactics, and brand positioning methods designed to generate immediate sales results and entrepreneurial growth without relying on complex tr…