This landmark medical reference atlas offers comprehensive photographic documentation of peripheral blood and bone marrow cell morphology across normal and diseased states. Authors F.G.J. Hayhoe and R.J. Flemans group detailed color photomicrographs covering red cell precursors, nonerythroid myeloid series, lymphocytes, plasma cells, and rare diagnostic entities, complete with practical notes o…
Serving as the follow-up to his international bestseller, Mark H. McCormack (founder of IMG) delivers further practical street-smart business advice in this executive guide. The book offers real-world tactics on negotiation, reading people, effective leadership, corporate communication, time management, and navigating workplace politics—skills essential for business success that extend beyond…
Published by Grolier, this educational reference volume covers the principles, strategies, and execution of advertising within modern business environments. The content details promotional campaign planning, consumer behavior research, creative copy and visual design, media channel selection (print and broadcast), and the economic and ethical impacts of corporate advertising on consumer choice.
Authored by anthropologist and physician Melvin Konner, M.D., this compelling medical memoir documents his clinical training at Harvard Medical School. Offering a unique sociological and anthropological perspective, Konner critically examines medical education culture, the psychological rigor imposed on medical students, the erosion of empathy in favor of clinical detachment, and the complex hu…
Edited by brand strategist Fiona Gilmore, this business management volume compiles insider perspectives and strategic insights from CEOs and corporate executives representing leading international organizations. The book examines practical methodologies for building, repositioning, protecting, and maximizing global brand equity, offering valuable corporate case studies on brand architecture, le…