Product Plus: How Product + Service = Competitive Advantage

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Product Plus: How Product + Service = Competitive Advantage

Lovelock, Christopher - Personal Name;

Buku \"Product Plus: How Product + Service = Competitive Advantage\" karya pakar manajemen layanan Christopher H. Lovelock membedah strategi penting bagi perusahaan untuk menciptakan keunggulan bersaing (competitive advantage) yang berkelanjutan. Lovelock berargumen bahwa di pasar global modern, produk fisik (core product) sangat mudah ditiru, dikomoditisasi, dan mengalami perang harga. Oleh karena itu, kunci diferensiasi terletak pada \"Product Plus\"—yaitu penggabungan antara produk fisik berkualitas dengan layanan bernilai tambah (supplementary services) yang unggul di setiap titik interaksi pelanggan (customer touchpoint).

Availability

Equity Lantai 40 658.8 LOV

T01145

Available but not for loan - No Loan

Detail Information

Series Title: -
Call Number: 658.8 LOV
Publisher: : ., 1994
Collation: 382 pages
Language: English
ISBN/ISSN: 0070387982
Classification: 658.8 LOV
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Service industries — Management
Product management — Customer service
Specific Detail Info: -
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