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Communication and Human Behavior

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Buku teks utama dalam ilmu komunikasi ini menyajikan pendekatan multidisiplin mengenai interaksi antara proses komunikasi dan perilaku manusia. Penulis mengeksplorasi prinsip-prinsip dasar komunikasi dari level individual, antarpribadi, kelompok, organisasi, hingga komunikasi massa dan budaya, serta peran teknologi informasi dalam membentuk dinamika hubungan sosial dan persepsi manusia. --- This foundational textbook provides a comprehensive, multidisciplinary overview of the relationship between communication processes and human behavior. The authors examine communication across multiple contexts—including interpersonal, group, organizational, intercultural, and mass communication—highlighting how human perception, social interaction, and modern technologies continuously shape messaging and behavior.

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Detail Information

Series Title

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Call Number

302.2 RUB

Publisher

Boston : Allyn & Bacon., 2006

Collation

xx, 480 hlm. : il. ; 24 cm.

Language

English

ISBN/ISSN

9781524952440

Classification

302.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Communication — Social aspects
Human behavior — Psychological aspects

Specific Detail Info

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Statement of Responsibility

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