Text

Marketing and Public Policy: Memahami Kaitan Antara Aktivitas Pemasar, Konsumen, dan Kebijakan Publik

---

Authored by academic researcher Erna Ferrinadewi, this textbook examines the critical intersection between marketing strategy, consumer behavior, and public policy regulation. The volume illustrates how corporate marketing activities—including promotional claims, pricing models, product labeling, and distribution practices—impact consumer welfare and trigger government regulatory intervention. Key themes encompass deceptive advertising protection, business ethics, consumer rights legislation, and the role of public policy in fostering equitable, transparent, and socially responsible market systems.

---

Availability

Detail Information

Series Title

-

Call Number

658.8 HAL

Publisher

Jakarta : Gramedia Pustaka Utama., 2016

Collation

xviii, 342 pp. ; 23 cm.

Language

Indonesia

ISBN/ISSN

9786020330921

Classification

658.8 HAL

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Public policy
Marketing -- Social aspects
Consumer protection -- Law and legislation

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment