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To the Max: Revenue Maximization Capturing the opportunities within

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This book outlines strategic frameworks and practical methodologies for corporate leaders to identify and capture internal revenue growth opportunities (revenue maximization). The author examines cost-structure analysis, supply chain optimization, customer relationship management (CRM), dynamic pricing, and IT integration to drive sustainable corporate profitability.

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Detail Information

Series Title

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Call Number

658.8 BRO

Publisher

New York : Pricewaterhouse., 2003

Collation

xii, 224 hlm. ; 23 cm.

Language

English

ISBN/ISSN

9780749441235

Classification

658.8 BRO

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Strategic planning
Revenue management
Business planning

Specific Detail Info

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Statement of Responsibility

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