Brand Warriors: Corporate Leaders Share Their Winning Strategies

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Brand Warriors: Corporate Leaders Share Their Winning Strategies

Gilmore, Fiona - Personal Name;

Edited by brand strategist Fiona Gilmore, this business management volume compiles insider perspectives and strategic insights from CEOs and corporate executives representing leading international organizations. The book examines practical methodologies for building, repositioning, protecting, and maximizing global brand equity, offering valuable corporate case studies on brand architecture, leadership vision, and strategic market differentiation.

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Equity Lantai 40 658.827 BRA

T0006377

Available but not for loan - No Loan

Detail Information

Series Title: -
Call Number: 658.827 BRA
Publisher: London : HarperCollins Business., 1997
Collation: 244 p. : il. ; 24 cm.
Language: English
ISBN/ISSN: 9780002558235
Classification: 658.827 BRA
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Brand name products -- Management
Corporate image
Marketing -- Management
Specific Detail Info: -
Statement of Responsibility: -

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