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Modern Business Advertising

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Published by Grolier, this educational reference volume covers the principles, strategies, and execution of advertising within modern business environments. The content details promotional campaign planning, consumer behavior research, creative copy and visual design, media channel selection (print and broadcast), and the economic and ethical impacts of corporate advertising on consumer choice.

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Availability

Detail Information

Series Title

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Call Number

659.1 MOD

Publisher

Danbury : Grolier Educational., 1995

Collation

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Language

English

ISBN/ISSN

9780717275007

Classification

659.1 MOD

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Advertising
Marketing communications

Specific Detail Info

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Statement of Responsibility

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Other version/related

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