The marketing accountability imperative : driving superior returns on marketing investments

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The marketing accountability imperative : driving superior returns on marketing investments

Dunn, Michael - Personal Name; Halsall, Chris - Personal Name;

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Cendekia Library (0) 658.8 DUN

T0003853

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Detail Information

Series Title: -
Call Number: 658.8 DUN
Publisher: San Francisco : Jossey-Bass., c2009.
Collation: 464p.;9.1in.
Language: Latin
ISBN/ISSN: 9780787998325
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Marketing Management
Marketing Cost effectiveness
Specific Detail Info: -
Statement of Responsibility: -

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