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Marketing is Bullshit

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Authored by Indonesian business motivator and author Ippho Santosa, this book challenges conventional academic marketing theories through a provocative and practical right-brain approach. Santosa presents intuitive sales strategies, product differentiation tactics, and brand positioning methods designed to generate immediate sales results and entrepreneurial growth without relying on complex traditional marketing frameworks.

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Availability

Detail Information

Series Title

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Call Number

658.8 SAN

Publisher

Jakarta : Elex Media Komputindo., 2009

Collation

xii, 180 p. : il. ; 21 cm.

Language

Indonesia

ISBN/ISSN

9789792754681

Classification

658.8 SAN

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Success in business
Entrepreneurship
Marketing

Specific Detail Info

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Statement of Responsibility

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