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Bank Strategy

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Written by senior banking practitioner Soetanto Hadinoto, this management strategy book provides insights into modern commercial banking operations within highly competitive financial markets. The text focuses on two fundamental growth pillars: customer retention frameworks and target customer acquisition strategies. It details customer relationship management (CRM), product development, service quality optimization, and market segmentation designed to drive sustainable profitability for banking institutions.

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Availability

Detail Information

Series Title

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Call Number

332.106 HAD

Publisher

Jakarta : Elex Media Komputindo., 2008

Collation

xviii, 240 p. : il. ; 21 cm.

Language

Indonesia

ISBN/ISSN

9789792735734

Classification

332.106 HAD

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Bank management
Bank marketing
Customer retention
Customer acquisition

Specific Detail Info

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Statement of Responsibility

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