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Metode Penelitian Kualitatif untuk Bisnis
Authored by Wahyu Purhantara, this research methodology handbook provides a practical and theoretical framework for conducting qualitative research in business and management contexts. The text explores qualitative research paradigms, business research problem formulation, data collection strategies (in-depth interviews, observation, and document analysis), data trustworthiness techniques (triangulation), and qualitative data analysis methods for generating actionable business insights.
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