Social Media ROI | Cendekia Library

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Social Media ROI

Blanchard, Olivier - Personal Name;

Written by Olivier Blanchard, this strategic guide offers a practical framework for managing and measuring Return on Investment (ROI) in social media programs. The book covers aligning social media initiatives with core business goals, establishing key performance indicators (KPIs), integration across organizational departments, and quantitative and qualitative measurement methodologies to demonstrate real financial value from social media investments.

Availability

Equity Lantai 41 658.872 BLA

T0006425

Available but not for loan - No Loan

Detail Information

Series Title: -
Call Number: 658.872 BLA
Publisher: Jakarta : Elex Media Komputindo., 2015
Collation: 403 p.
Language: Indonesia
ISBN/ISSN: 9780132677035
Classification: 658.872 BLA
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Social media -- Economic aspects
nternet marketing -- Management
Return on investment
Specific Detail Info: -
Statement of Responsibility: -

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