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The Power of Simplicity

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Authored by marketing strategist Jack Trout alongside Steve Rivkin, this management guide advocates for simplicity as an essential business strategy in an increasingly complex corporate environment. The authors critique overly intricate corporate jargon, bureaucracy, and strategic over-analysis. The book provides practical frameworks for business leaders to strip away unnecessary complexity across key areas—including corporate leadership, internal communication, marketing strategy, and long-term planning—to foster focus, clarity, and operational effectiveness.

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Availability

Detail Information

Series Title

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Call Number

658.4 TRO

Publisher

New York : Bhuana Ilmu Populer (BIP)., 1998

Collation

231 p.

Language

Indonesia

ISBN/ISSN

9780071373326

Classification

658.4 TRO

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Leadership
Business communication
Marketing -- Management
Management
Industrial management -- Simplification

Specific Detail Info

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Statement of Responsibility

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Other version/related

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