The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Nagle, Thomas T. - Personal Name;

Authored by pricing authority Thomas T. Nagle and co-authors, this seminal text provides a strategic framework for value-based pricing and revenue management. The volume integrates economics, psychology, and strategic marketing, detailing how businesses can move away from cost-plus pricing toward value creation, market segmentation, dynamic pricing tactics, and strategic alignment to drive long-term profitability.

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Equity Lantai 41 658.816 NAG

T0006691

Available but not for loan - Missing

Detail Information

Series Title: -
Call Number: 658.816 NAG
Publisher: New York : Pearson., 2011
Collation: xvi, 352 p. : ill. ; 25 cm.
Language: Indonesia
ISBN/ISSN: 9780136106814
Classification: 658.816 NAG
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Revenue management
Pricing
Value-based pricing
Marketing strategy
Specific Detail Info: -
Statement of Responsibility: -

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