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The Channel Advantage

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Authored by channel strategy experts Lawrence G. Friedman and Timothy R. Furey, this groundbreaking sales and marketing guide delivers a comprehensive blueprint for designing and managing multi-channel go-to-market strategies. The text demonstrates how organizations can integrate direct sales forces, field reps, distributors, e-commerce, and telesales channels to optimize market coverage, lower customer acquisition costs, prevent channel conflict, and maximize overall profitability.

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Availability

Detail Information

Series Title

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Call Number

658.87 FRI

Publisher

Jakarta : Erlangga., 2002

Collation

xx, 281 pp. : ill. ; 24 cm.

Language

Indonesia

ISBN/ISSN

9780750671040

Classification

658.87 FRI

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Strategic planning
Sales management
Customer relations
Marketing channels -- Management

Specific Detail Info

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Statement of Responsibility

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