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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize Growth

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The practical follow-up to Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, providing a step-by-step framework and actionable tools to guide leaders and organizations from highly competitive markets (red oceans) to uncontested market spaces (blue oceans).

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Availability

Detail Information

Series Title

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Call Number

658.401 2 KIM

Publisher

New York : Hachette Books., 2017

Collation

ix, 320 pp. : ill. ; 24 cm.

Language

Indonesia

ISBN/ISSN

9781543660500

Classification

658.401 2 KIM

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Strategic planning
Business planning
Competition
New products -- Marketing

Specific Detail Info

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Statement of Responsibility

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