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The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for life

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A marketing strategy and brand management guide by Scott Deming emphasizing authenticity, integrity, and operational consistency in building brand equity. Deming cautions against making grand marketing promises that operational execution cannot sustain, offering a practical blueprint to align internal company culture with customer touchpoints to convert casual buyers into lifelong brand advocates.

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Detail Information

Series Title

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Call Number

658.827 DEM

Publisher

Upper Saddle River, N.J. : New York : John Wiley, [1998]., 2007

Collation

xxii, 230 pp. ; 23 cm.

Language

English

ISBN/ISSN

9780470127124

Classification

658.827 DEM

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Branding (Marketing)
Customer relations
Brand identity
Customer loyalty

Specific Detail Info

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Statement of Responsibility

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