Authored by Nobel laureate Richard H. Thaler and Cass R. Sunstein, this completely revised and expanded final edition updates the groundbreaking principles of \"nudging\" and \"choice architecture.\" The authors re-evaluate behavioral economics applications across modern challenges, including climate change, personal finance, healthcare, organ donation, and combating \"sludge\" (bureaucratic fr…
Authored by Dr. Yogi, M.S., this textbook integrates microeconomic and macroeconomic theories with practical analytical techniques for optimal managerial decision-making in real-world business scenarios. The book covers market structure fundamentals, optimization techniques, demand and supply estimation, production and cost function analysis, regression analysis, break-even point evaluation, li…