Authored by academic practitioner Prof. Dr. Abdul Halim, M.B.A., Ak., this comprehensive textbook provides foundational economic principles covering both microeconomics and macroeconomics. The text explores core concepts including market mechanisms, supply and demand theory, consumer and producer behavior, market structures, national income accounting, inflation, and fiscal/monetary policies ta…
Authored by Dr. Yogi, M.S., this textbook integrates microeconomic and macroeconomic theories with practical analytical techniques for optimal managerial decision-making in real-world business scenarios. The book covers market structure fundamentals, optimization techniques, demand and supply estimation, production and cost function analysis, regression analysis, break-even point evaluation, li…