A theoretical and practical public relations writing guide by Sopian, S.Sos., M.I.K. exploring concepts, core frameworks, and hands-on techniques for craft-oriented PR communications. Key topics include drafting press releases, backgrounders, media advisories, op-ed pieces, executive speeches, internal newsletters, and tailored public relations content for modern digital and social media platfo…
A practical guide to public relations writing authored by Sopian, detailing fundamental principles, formats, and techniques for crafting effective PR communications. Topics covered include press release writing, fact sheets, corporate brochures, internal newsletters, speechwriting, and digital media PR content creation.
Authored by PR and media specialists Michael Bland, Alison Theaker, and David Wragg, this practical handbook details strategic frameworks for building proactive and mutually beneficial media relations. The volume provides practical advice on writing persuasive press releases, organizing press conferences, handling media interviews, managing PR crises, and navigating print, broadcast, and digita…