Authored by IT instructor Muhammad Sadeli, this beginner-friendly tutorial handbook guides non-technical users through the core functionalities of Microsoft Access 2013. The text provides a step-by-step introduction to relational database concepts, covering fundamental operations such as table structure creation, primary key definition, interactive form design, query building for data filtering…
Authored by management consultant Siswanto Sutojo, this practical marketing handbook is tailored for non-marketing executives, department heads, and managers operating in non-commercial divisions (such as finance, HR, production, and engineering). The text breaks down fundamental marketing concepts into accessible operational insights, covering market environment analysis, marketing research, m…
Authored by executive development expert Jocelyn Davis, this management work bridges timeless classical literature, philosophy, and history with contemporary organizational challenges. By examining the enduring insights of prominent thinkers and historical figures—such as Plato, Shakespeare, Machiavelli, Sun Tzu, Lincoln, and Gandhi—the author extracts 24 key leadership competencies. The bo…
Authored by channel strategy experts Lawrence G. Friedman and Timothy R. Furey, this groundbreaking sales and marketing guide delivers a comprehensive blueprint for designing and managing multi-channel go-to-market strategies. The text demonstrates how organizations can integrate direct sales forces, field reps, distributors, e-commerce, and telesales channels to optimize market coverage, lower…
Authored by leadership authority John C. Maxwell, alongside companion study materials and analysis contributed by authors such as James L. Garlow, this foundational management work outlines 21 essential laws governing effective leadership. The text posits that leadership efficacy hinges on mastering core principles such as the Law of the Lid, the Law of Influence, the Law of Process, and the La…
Authored by Juan Kasma, this practical management manual presents a systematic framework for designing and implementing effective Standard Operating Procedures (SOPs) across business and organizational environments. The text covers key operational steps, including workflow identification, task analysis, flowchart design, procedural documentation drafting, staff implementation strategies, and pe…
Authored as a foundational human resource management text, this volume provides a comprehensive overview of performance appraisal theories and practical implementations within organizations. The book explores the primary objectives of employee ratings, performance criteria and standardization, various evaluation techniques (both qualitative and quantitative), common appraisal biases and errors,…
Authored by renowned horticulturist James Underwood Crockett alongside the editors of Time-Life Books, this volume in The Time-Life Encyclopedia of Gardening series provides a comprehensive, practical guide to establishing and maintaining healthy lawns and low-maintenance ground covers. Featuring color photography, step-by-step technical diagrams, and an illustrated plant encyclopedia, the text…
Authored by Adam Pahlevi B., this practical programming tutorial provides step-by-step guidance on constructing a movie rental management system using Microsoft Visual Basic 6.0 integrated with a Microsoft Access database. The text details database table design, user interface forms for movie titles and customer registration, core transaction logic for rentals and returns, automatic late-fee ca…
Authored by pricing authority Thomas T. Nagle and co-authors, this seminal text provides a strategic framework for value-based pricing and revenue management. The volume integrates economics, psychology, and strategic marketing, detailing how businesses can move away from cost-plus pricing toward value creation, market segmentation, dynamic pricing tactics, and strategic alignment to drive long…