Authored by world-renowned marketing authority Philip Kotler, this Q&A-style reference book compiles answers to over 100 of the most frequently asked questions by business leaders, marketers, and students. Kotler provides concise, pragmatic insights into core marketing principles, market research methodologies, competitive strategy, brand building, pricing models, integrated communications, and…
Authored by renowned interior designer Mary Gilliatt, this practical home setup manual guides readers through the essential stages of decorating and furnishing a living space. The text covers spatial planning, color scheme and lighting selection, functional furniture choices, budgeting strategies, and space-saving solutions tailored to create efficient and aesthetically pleasing home environments.
Authored by Dr. T. Hani Handoko, this core human resource management textbook covers the theoretical concepts and operational functions of managing personnel within organizations. Key topics include human resource planning, job analysis and design, recruitment and selection processes, employee orientation and training, performance appraisal methodologies, compensation and benefits management, i…