Socialnomics : how social media transforms the way we live and do business

Edition

-

ISBN/ISSN

9780470477236

Collation

288p.;9.24in.

Series Title

-

Call Number

330.9 QUA

Financial services marketing : an international guide to principles and practice

Edition

-

ISBN/ISSN

0750669977

Collation

p.;

Series Title

-

Call Number

332.10688 ENN

Chinese medicine men : consumer culture in China and Southeast Asia

Edition

-

ISBN/ISSN

0674021614

Collation

288p.;9.3in.

Series Title

-

Call Number

306.30951 COC

Small business web sites made easy

Edition

-

ISBN/ISSN

9780071614818

Collation

272p.;7.9in.

Series Title

-

Call Number

006.7 HOL

Modern Business Advertising

Published by Grolier, this educational reference volume covers the principles, strategies, and execution of advertising within modern business environments. The content details promotional campaign planning, consumer behavior research, creative copy and visual design, media channel selection (print and broadcast), and the economic and ethical impacts of corporate advertising on consumer choice.

Brand Warriors: Corporate Leaders Share Their Winning Strategies

Edited by brand strategist Fiona Gilmore, this business management volume compiles insider perspectives and strategic insights from CEOs and corporate executives representing leading international organizations. The book examines practical methodologies for building, repositioning, protecting, and maximizing global brand equity, offering valuable corporate case studies on brand architecture, le…

99 Jurus Sukses Mengembangkan Bisnis Lewat Internet

This practical e-commerce guide outlines 99 strategies for entrepreneurs aiming to establish and scale their businesses online. Mochamad Yusuf details internet marketing techniques, online storefront setups, digital promotional tactics, email marketing, and consumer trust-building strategies designed to boost commercial growth in the digital marketplace.

Trading Natural Gas: A Nontechnical Guide

This nontechnical guide provides a practical overview of the natural gas trading mechanics across both physical and financial markets. Fletcher J. Sturm details fundamental market drivers—supply, demand, storage, and transportation—alongside key derivative instruments such as futures, options, and swaps, while addressing modern developments like LNG exports and power market dispatch.

Kellog on Branding: The Marketing Faculty of the Kellogg School of Management

Buku ini menghimpun panduan komprehensif dan pemikiran strategis dari para pengajar pemasaran di Kellogg School of Management mengenai prinsip-prinsip pembentukan dan pengelolaan merek (branding). Pembahasan mencakup penentuan posisi merek (brand positioning), strategi peluncuran serta perluasan merek, pengelolaan portofolio merek, pengukuran ekuitas dan kesehatan merek, hingga penciptaan buday…

Marketing and Public Policy: Memahami Kaitan Antara Aktivitas Pemasar, Konsum…

Buku ini menguraikan hubungan interaktif antara praktik pemasaran, perilaku konsumen, dan perumusan kebijakan publik. Penulis menganalisis bagaimana kebijakan publik dan regulasi pemerintah membatasi serta mengarahkan strategi pemasaran, perlindungan hak-hak konsumen, dampak iklan/promosi terhadap perilaku sosial masyarakat, serta bagaimana pendekatan analisis pemasaran dapat digunakan oleh pem…