Edited by brand strategist Fiona Gilmore, this business management volume compiles insider perspectives and strategic insights from CEOs and corporate executives representing leading international organizations. The book examines practical methodologies for building, repositioning, protecting, and maximizing global brand equity, offering valuable corporate case studies on brand architecture, le…
This human resource management text details the design framework and operational architecture of Assessment Centers as an evidence-based methodology for evaluating, mapping, and developing employee managerial competencies. The book covers competency framework development, simulation design (e.g., in-tray exercises, leaderless group discussions, behavioral interviews), assessor training, integra…