Authored by business strategist Larry Selden and journalist Geoff Colvin, this groundbreaking business guide dispels the myth that every customer is a profitable one. The book reveals how a minority of high-value customers typically generate most of a company\'s profits, whereas unprofitable (\"killer\" or \"demon\") customers actively destroy value through high service demands and low returns.…
Authored/edited by the pioneer of Indonesian industrial engineering, Prof. Dr. Matthias Aroef, this foundational volume addresses the strategic role of productivity management in fostering national industrial competitiveness. The work analyzes the interrelationships between workforce efficiency, technological adaptation, quality control systems, and national productivity policies required to st…
This comprehensive business textbook outlines an integrated framework for modern enterprise management, aligning core organizational functions such as strategic planning, marketing, finance, operations, and human resources. The volume emphasizes cross-functional synergy and the implementation of integrated information systems to optimize operational efficiency, enhance corporate competitiveness…
Authored by world-renowned marketing authority Philip Kotler, this Q&A-style reference book compiles answers to over 100 of the most frequently asked questions by business leaders, marketers, and students. Kotler provides concise, pragmatic insights into core marketing principles, market research methodologies, competitive strategy, brand building, pricing models, integrated communications, and…
Authored by Indonesian education specialist Drs. H. Suparlan, M.Ed., this instructional guide outlines the core competencies, traits, and strategies required to become an effective educator in modern classrooms. The book details pedagogic, personal, social, and professional standards for teachers, presenting practical methods for classroom management, interactive learning techniques, and foster…
Authored by Rahmad Widiyanto alongside the ASMAD Community, this instructional web development manual provides a step-by-step guide to building professional, formal organizational websites using the Joomla Content Management System (CMS). The book covers foundational to intermediate tasks, including local and live server installations, menu structuring, content management, formal template custo…
Authored by management pioneers Lars Kolind and Jacob Bøtter, this groundbreaking volume proposes a radical shift in 21st-century leadership and corporate structure. The authors argue that traditional, top-down command-and-control management (\"bossing\") is obsolete. The \"Unboss\" philosophy redefines leaders as purpose-driven facilitators who dismantle rigid hierarchies, turn organizations …
The Indonesian translation of Roberta Chinsky Matuson\'s workplace guide provides actionable advice for newly promoted managers navigating their first leadership roles. The book breaks down essential two-pronged strategies: managing down (effectively leading, delegating, and inspiring direct reports) and managing up (building trust, clarity, and strategic alignment with senior executives).
The Indonesian translation of Joyce L. Gioia and Roger E. Herman\'s HR guide presents tactical strategies for business leaders and HR managers to prevent high-performing employees from quitting or being poached by competitors. The book explores the root causes of employee turnover, offering practical frameworks to improve workplace culture, refine incentive and recognition structures, and foste…
Authored by marketing strategist Jack Trout alongside Steve Rivkin, this management guide advocates for simplicity as an essential business strategy in an increasingly complex corporate environment. The authors critique overly intricate corporate jargon, bureaucracy, and strategic over-analysis. The book provides practical frameworks for business leaders to strip away unnecessary complexity acr…