Published by Grolier, this educational reference volume covers the principles, strategies, and execution of advertising within modern business environments. The content details promotional campaign planning, consumer behavior research, creative copy and visual design, media channel selection (print and broadcast), and the economic and ethical impacts of corporate advertising on consumer choice.
This professional handbook provides comprehensive guidance on the strategic implementation of Investor Relations (IR) and financial communications for corporate entities. The text details financial marketing strategies, effective communication of corporate earnings to analysts and shareholders, crisis communications in capital markets, regulatory disclosure compliance, and best practices for co…
This interdisciplinary volume explores the rapid expansion of digital technologies, mobile internet, and social media in Indonesia alongside their socio-political and economic ramifications. The contributors examine the tension between digital connectivity and socio-economic divergence—analyzing how digital adoption empowers e-commerce, political engagement, and public services while simultan…
This political communication study examines media coverage, public discourse, and image construction surrounding Isran Noor, a prominent political figure and former Governor of East Kalimantan. The book analyzes local and national media framing regarding his policy statements, leadership style, regional autonomy initiatives, and contributions to natural resource management and regional developm…
This comprehensive annual volume presents state-of-the-art research studies and theoretical reviews in communication science, sponsored by the International Communication Association (ICA). Edited by Michael Burgoon, Volume 6 covers key developments across interpersonal communication, mass communication, organizational communication, political communication, and empirical research methodologies.
This comprehensive book explores the principles, strategies, and practical techniques required for building and managing effective relationships between public relations professionals and news organizations. The author analyzes journalistic practices, news framing, crisis communication management, press release drafting, press conferences, and strategic public communication within today\'s evol…
This practical guide outlines the essential roles, functions, and responsibilities of a secretary in modern business organizations. Key topics include professional ethics, office administration, filing management, business correspondence, telecommunication skills, executive scheduling, and effective meeting organization.