Strategi Periklanan pada E-Commerce Perusahaan Top Dunia

Authored by Indonesian IT and marketing scholar Prof. M. Suyanto, this volume examines digital advertising strategies deployed across global e-commerce platforms by top multinational companies. The book analyzes the synergy between traditional media and online campaigns, interactive marketing models, user engagement analytics, and practical case studies demonstrating how leading enterprises lev…

Managers guide to marketing, advertising, and publicity

Edition

-

ISBN/ISSN

9780071627962

Collation

272p.;8.9in.

Series Title

-

Call Number

658.8 CAL

Unfiltered : conflicts over tobacco policy and public health

Edition

-

ISBN/ISSN

0674013344

Collation

404p.;9.4in.

Series Title

-

Call Number

362.29

Modern Business Advertising

Published by Grolier, this educational reference volume covers the principles, strategies, and execution of advertising within modern business environments. The content details promotional campaign planning, consumer behavior research, creative copy and visual design, media channel selection (print and broadcast), and the economic and ethical impacts of corporate advertising on consumer choice.