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Found 1 from your keywords: subject="Brand identity"
cover
The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Custo…
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Deming, Scott

A marketing strategy and brand management guide by Scott Deming emphasizing authenticity, integrity, and operational consistency in building brand equity. Deming cautions against making grand marketing promises that operational execution cannot sustain, offering a practical blueprint to align internal company culture with customer touchpoints to convert casual buyers into lifelong brand advocates.

Edition
-
ISBN/ISSN
9780470127124
Collation
xxii, 230 pp. ; 23 cm.
Series Title
-
Call Number
658.827 DEM