Authored by Indonesian business scholar Francis Tantri, this foundational textbook delivers a comprehensive overview of core business principles and organizational operations. The work covers forms of business ownership, domestic and international business environments, strategic marketing, human resource management, financial planning, production operations, and corporate social responsibility…
This comprehensive business textbook outlines an integrated framework for modern enterprise management, aligning core organizational functions such as strategic planning, marketing, finance, operations, and human resources. The volume emphasizes cross-functional synergy and the implementation of integrated information systems to optimize operational efficiency, enhance corporate competitiveness…