Authored by IT instructor Muhammad Sadeli, this step-by-step programming guide introduces beginners to building custom web-based e-commerce applications using PHP and MySQL. The text systematically covers local web server configuration (XAMPP), relational database design for products and orders, implementation of product catalog pages, dynamic shopping cart logic, checkout forms, and an adminis…
Authored by Indonesian IT and marketing scholar Prof. M. Suyanto, this volume examines digital advertising strategies deployed across global e-commerce platforms by top multinational companies. The book analyzes the synergy between traditional media and online campaigns, interactive marketing models, user engagement analytics, and practical case studies demonstrating how leading enterprises lev…