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Found 1 from your keywords: subject="Marketing -- Social a...
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Marketing and Public Policy: Memahami Kaitan Antara Aktivitas Pemasar, Konsum…
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Halim, Rizal E.

Authored by academic researcher Erna Ferrinadewi, this textbook examines the critical intersection between marketing strategy, consumer behavior, and public policy regulation. The volume illustrates how corporate marketing activities—including promotional claims, pricing models, product labeling, and distribution practices—impact consumer welfare and trigger government regulatory interventi…

Edition
-
ISBN/ISSN
9786020330921
Collation
xviii, 342 pp. ; 23 cm.
Series Title
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Call Number
658.8 HAL