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Found 1 from your keywords: subject="Marketing strategy"
cover
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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Nagle, Thomas T.

Authored by pricing authority Thomas T. Nagle and co-authors, this seminal text provides a strategic framework for value-based pricing and revenue management. The volume integrates economics, psychology, and strategic marketing, detailing how businesses can move away from cost-plus pricing toward value creation, market segmentation, dynamic pricing tactics, and strategic alignment to drive long…

Edition
-
ISBN/ISSN
9780136106814
Collation
xvi, 352 p. : ill. ; 25 cm.
Series Title
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Call Number
658.816 NAG