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Hubungan Media Yang Aktif
Authored by PR and media specialists Michael Bland, Alison Theaker, and David Wragg, this practical handbook details strategic frameworks for building proactive and mutually beneficial media relations. The volume provides practical advice on writing persuasive press releases, organizing press conferences, handling media interviews, managing PR crises, and navigating print, broadcast, and digita…
- Edition
- -
- ISBN/ISSN
- 9789792025218
- Collation
- 142 p.
- Series Title
- -
- Call Number
- 659.2 BLA
Strategi Media Relations
This comprehensive book explores the principles, strategies, and practical techniques required for building and managing effective relationships between public relations professionals and news organizations. The author analyzes journalistic practices, news framing, crisis communication management, press release drafting, press conferences, and strategic public communication within today\'s evol…
- Edition
- -
- ISBN/ISSN
- 9789799107275
- Collation
- xix, 208 p.
- Series Title
- -
- Call Number
- 659.2 SUD
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