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Found 1 from your keywords: subject="Service industries â€...
cover
Product Plus: How Product + Service = Competitive Advantage
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Lovelock, Christopher

Buku \"Product Plus: How Product + Service = Competitive Advantage\" karya pakar manajemen layanan Christopher H. Lovelock membedah strategi penting bagi perusahaan untuk menciptakan keunggulan bersaing (competitive advantage) yang berkelanjutan. Lovelock berargumen bahwa di pasar global modern, produk fisik (core product) sangat mudah ditiru, dikomoditisasi, dan mengalami perang harga. Oleh ka…

Edition
-
ISBN/ISSN
0070387982
Collation
382 pages
Series Title
-
Call Number
658.8 LOV