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Found 2 from your keywords: author=Blanchard, Olivier

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Social Media ROI

Written by Olivier Blanchard, this strategic guide offers a practical framework for managing and measuring Return on Investment (ROI) in social media programs. The book covers aligning social media initiatives with core business goals, establishing key performance indicators (KPIs), integration across organizational departments, and quantitative and qualitative measurement methodologies to demo…

Edition: -
ISBN/ISSN: 9780132677035
Collation: 403 p.
Series Title: -
Call Number: 658.872 BLA

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