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Found 1 from your keywords: author=Gilmore, Fiona
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Brand Warriors: Corporate Leaders Share Their Winning Strategies
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Gilmore, Fiona

Edited by brand strategist Fiona Gilmore, this business management volume compiles insider perspectives and strategic insights from CEOs and corporate executives representing leading international organizations. The book examines practical methodologies for building, repositioning, protecting, and maximizing global brand equity, offering valuable corporate case studies on brand architecture, le…

Edition
-
ISBN/ISSN
9780002558235
Collation
244 p. : il. ; 24 cm.
Series Title
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Call Number
658.827 BRA