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Found 1 from your keywords: author=Kartikawangi, Dorien
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Tema Fantasi: Strategi Komunikasi Bisnis Perusahaan Multinasional
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Kartikawangi, Dorien

Authored by Indonesian communication scholar Dr. Dorien Kartikawangi, this academic volume examines the application of Fantasy Theme Analysis and Symbolic Convergence Theory within the strategic business communications of multinational corporations. The book analyzes how shared rhetorical visions and symbolic narratives bridge cross-cultural gaps, shape corporate identity, and formulate effecti…

Edition
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ISBN/ISSN
9786020300504
Collation
xvi, 248 p. : ill. ; 21 cm.
Series Title
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Call Number
658.45 KAR