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Found 1 from your keywords: author=Kim, W. Chan
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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and S…
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Kim, W. Chan

The practical follow-up to Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, providing a step-by-step framework and actionable tools to guide leaders and organizations from highly competitive markets (red oceans) to uncontested market spaces (blue oceans).

Edition
-
ISBN/ISSN
9781543660500
Collation
ix, 320 pp. : ill. ; 24 cm.
Series Title
-
Call Number
658.401 2 KIM