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Social Media ROI
Written by Olivier Blanchard, this strategic guide offers a practical framework for managing and measuring Return on Investment (ROI) in social media programs. The book covers aligning social media initiatives with core business goals, establishing key performance indicators (KPIs), integration across organizational departments, and quantitative and qualitative measurement methodologies to demo…
- Edition
- -
- ISBN/ISSN
- 9780132677035
- Collation
- 403 p.
- Series Title
- -
- Call Number
- 658.872 BLA
Metode Penelitian Kualitatif untuk Bisnis
Authored by Wahyu Purhantara, this research methodology handbook provides a practical and theoretical framework for conducting qualitative research in business and management contexts. The text explores qualitative research paradigms, business research problem formulation, data collection strategies (in-depth interviews, observation, and document analysis), data trustworthiness techniques (tria…
- Edition
- -
- ISBN/ISSN
- 9789797566715
- Collation
- xii, 178 p. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 650.072 PUR
Cara Jitu Meyakinkan Calon Pembeli
Written by Aditya Nugroho, this practical sales guide explores various techniques and psychological approaches to build potential buyers\' trust and successfully close sales. The book details initial relationship-building tactics, techniques for understanding customer needs and handling objections, effective product value presentation, and ethical persuasive communication methods to prompt conf…
- Edition
- -
- ISBN/ISSN
- 9786020456126
- Collation
- xii, 168 hlm. : il. ; 21 cm.
- Series Title
- -
- Call Number
- 658.85 NUG
Seni Mengelola, Memotovasi dan Memimpin Karyawan
Buku ini menguraikan teknik dan seni praktis bagi manajer maupun pemimpin bisnis dalam mengelola, memotivasi, dan mengarahkan karyawan agar mencapai kinerja optimal. Pembahasan berfokus pada strategi pendelegasian tugas, pola komunikasi kepemimpinan yang efektif, teknik pemberian umpan balik dan apresiasi, penanganan konflik di tempat kerja, serta cara membangun budaya kerja tim yang solid, ada…
- Edition
- -
- ISBN/ISSN
- 9786023758067
- Collation
- 111 hlm.
- Series Title
- -
- Call Number
- 658.314 HER
Operation Research: Model-model Pengambilan Keputusan
Authored by Tjutju Tarliah Dimyati and Ahmad Dimyati, this operations research textbook details quantitative mathematical modeling approaches for decision-making optimization in business and industrial systems. The text covers linear programming formulation, graphic and simplex solutions, transportation models, assignment problems, project network analysis (PERT/CPM), queuing systems, and game …
- Edition
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- ISBN/ISSN
- 9789793304199
- Collation
- xii, 348 p. : il. ; 21 cm.
- Series Title
- -
- Call Number
- 658.403 DIM
Model Business Letters
A long-standing international reference for professional correspondence by L. Gartside, this guide provides hundreds of model business letters, emails, memos, and commercial documents. It outlines best practices for clear, concise, and persuasive business writing in English, offering structured templates across various administrative and commercial scenarios, including sales inquiries, order pr…
- Edition
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- ISBN/ISSN
- 9780273651635
- Collation
- x, 480 p. ; 22 cm.
- Series Title
- -
- Call Number
- 651.75 GAR
Call Center Success
Authored by Lloyd C. Finch, this practical operational guide provides foundational strategies for managing call center environments and telephone-based customer support. The text details professional phone etiquette, conflict resolution techniques for handling difficult customer interactions, stress management for call center agents, operational performance metrics, and strategies for deliverin…
- Edition
- -
- ISBN/ISSN
- 9781560523826
- Collation
- vi, 90 p. : il. ; 25 cm.
- Series Title
- -
- Call Number
- 658.812 FIN
Riset Sumber Daya Manusia dalam Organisasi
Authored by Prof. Dr. Husein Umar, this research methodology guide offers a comprehensive framework for conducting empirical studies in human resource management and organizational behavior. The book covers research problem formulation, conceptual frameworks, sampling techniques, questionnaire design, validity and reliability testing, and quantitative and qualitative data analysis tailored for …
- Edition
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- ISBN/ISSN
- 9789792209778
- Collation
- xx, 312 p. ; 21 cm.
- Series Title
- -
- Call Number
- 658.300 UMA
The Talent War
Authored by leadership and management expert Kerry Larkan, this human resource strategy guide addresses the global challenge of attracting, engaging, and retaining top-tier talent. The text delivers actionable frameworks for establishing strong employer branding, fostering positive workplace cultures, implementing effective employee retention strategies, and minimizing the financial and operati…
- Edition
- -
- ISBN/ISSN
- 9789833586073
- Collation
- -
- Series Title
- -
- Call Number
- 658.311 LAR
Marketing is Bullshit
Authored by Indonesian business motivator and author Ippho Santosa, this book challenges conventional academic marketing theories through a provocative and practical right-brain approach. Santosa presents intuitive sales strategies, product differentiation tactics, and brand positioning methods designed to generate immediate sales results and entrepreneurial growth without relying on complex tr…
- Edition
- -
- ISBN/ISSN
- 9789792754681
- Collation
- xii, 180 p. : il. ; 21 cm.
- Series Title
- -
- Call Number
- 658.8 SAN
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