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Public Relations Writing : Konsep, Teori, Praktik
A practical guide to public relations writing authored by Sopian, detailing fundamental principles, formats, and techniques for crafting effective PR communications. Topics covered include press release writing, fact sheets, corporate brochures, internal newsletters, speechwriting, and digital media PR content creation.
- Edition
- -
- ISBN/ISSN
- 9786023756407
- Collation
- v, 270 pp.: ill.; 23 cm
- Series Title
- -
- Call Number
- 659.2 SOP
Controllership: Knowledge and Management Approach
An accounting and management reference book by Zulkifli Jan examining the strategic role of the controllership function in modern organizations. The text covers the controller\'s operational framework, a knowledge-based management approach, budgeting, variance analysis, and the design of internal financial control systems to support executive decision-making.
- Edition
- -
- ISBN/ISSN
- 9786022517382
- Collation
- iv + 220 pp.
- Series Title
- -
- Call Number
- 658.4038 HER
Candle Healing : Penyembuhan dengan terapi lilin
A holistic health guidebook by Eryca Sudarsono exploring candle therapy (candle healing) as a method to balance mind, body, and spiritual energy. The book covers different types of candles, color symbolism in healing, integration with essential oils, and practical relaxation techniques to relieve stress and promote overall emotional well-being.
- Edition
- -
- ISBN/ISSN
- 9789792238471
- Collation
- 128 pp. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 615.851 SUD
The Art of Training and Development: Coaching for Change (Peran Pelatih dalam…
A practical guide by Kaye Thorne exploring the strategic role of coaching and training in guiding individuals and organizations through transformational change. The book covers effective coaching methodologies, communication strategies, and approaches to fostering a continuous learning culture to support workplace adaptation.
- Edition
- -
- ISBN/ISSN
- 9789792042139
- Collation
- xii, 218 pp. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 658.312 4 THO
The Art of Training and Development: The Training Manager's Handbook (Buku W…
A comprehensive handbook by training consultant Eddie Davies / Ivor K. Davies designed for training managers and HR practitioners. The text covers the strategic role of training managers, budgeting, facility organization, course design, instructor management, and evaluating training outcomes within corporate settings.
- Edition
- -
- ISBN/ISSN
- 9789792042122
- Collation
- xiv, 240 pp. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 658.312 4 DAV
The Art of Training and Development
A practical guide by HR development specialist Leslie Rae covering the lifecycle of planning and implementing effective organizational training programs, including training needs analysis (TNA), instructional design, training methodologies, and post-training evaluation techniques.
- Edition
- -
- ISBN/ISSN
- 9789792040685
- Collation
- xvi, 264 pp. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 658.312 4 RAE
Marketing and Public Policy: Memahami Kaitan Antara Aktivitas Pemasar, Konsum…
Authored by academic researcher Erna Ferrinadewi, this textbook examines the critical intersection between marketing strategy, consumer behavior, and public policy regulation. The volume illustrates how corporate marketing activities—including promotional claims, pricing models, product labeling, and distribution practices—impact consumer welfare and trigger government regulatory interventi…
- Edition
- -
- ISBN/ISSN
- 9786020330921
- Collation
- xviii, 342 pp. ; 23 cm.
- Series Title
- -
- Call Number
- 658.8 HAL
Rahasia Sukses ala Harvard Business School
For nearly a century, Harvard Business School (HBS) has educated generations of leaders who have shaped and refined business practices in every industry and country around the world. HBS is a premier business school, and an HBS degree is highly respected in the business world. This book is the distillation of the most valuable pragmatic concepts taught at HBS. It outlines the most valuable yet …
- Edition
- -
- ISBN/ISSN
- 9789792263305
- Collation
- 24 cm; viii, 311 pp.
- Series Title
- -
- Call Number
- 650.137 CHA
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and S…
The practical follow-up to Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, providing a step-by-step framework and actionable tools to guide leaders and organizations from highly competitive markets (red oceans) to uncontested market spaces (blue oceans).
- Edition
- -
- ISBN/ISSN
- 9781543660500
- Collation
- ix, 320 pp. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.401 2 KIM
Superbugs: The Race to Stop an Epidemic
An insider account by infectious disease physician Matt McCarthy detailing the global crisis of antibiotic-resistant bacteria (superbugs) and the high-stakes scientific race to develop new life-saving treatments and clinical trials before time runs out.
- Edition
- -
- ISBN/ISSN
- 9780735217508
- Collation
- 288 pp. ; 21 cm.
- Series Title
- -
- Call Number
- 616.904 1 MCC
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