Akuntansi Sektor Publik

Authored by Tulis S. Meliala and co-authors, this academic reference covers the principles, standards, and practical applications of public sector accounting within Indonesian government institutions and non-profit organizations. The volume examines public budgeting techniques, fund accounting, national and local government financial reporting structures, compliance with Governmental Accounting…

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Authored by pricing authority Thomas T. Nagle and co-authors, this seminal text provides a strategic framework for value-based pricing and revenue management. The volume integrates economics, psychology, and strategic marketing, detailing how businesses can move away from cost-plus pricing toward value creation, market segmentation, dynamic pricing tactics, and strategic alignment to drive long…

Memajukan Diri Bukan Mengundurkan Diri

Authored by career development writer Mega Chandra, this practical motivational guide reframes job resignation not as an act of quitting or failure, but as a proactive strategic leap toward personal growth and career advancement. The volume provides actionable insights on evaluating readiness to transition, managing professional exits gracefully, and leveraging workplace transitions to align on…

Strategi Periklanan pada E-Commerce Perusahaan Top Dunia

Authored by Indonesian IT and marketing scholar Prof. M. Suyanto, this volume examines digital advertising strategies deployed across global e-commerce platforms by top multinational companies. The book analyzes the synergy between traditional media and online campaigns, interactive marketing models, user engagement analytics, and practical case studies demonstrating how leading enterprises lev…

Pengantar Bisnis

Authored by Indonesian business scholar Francis Tantri, this foundational textbook delivers a comprehensive overview of core business principles and organizational operations. The work covers forms of business ownership, domestic and international business environments, strategic marketing, human resource management, financial planning, production operations, and corporate social responsibility…

Tema Fantasi: Strategi Komunikasi Bisnis Perusahaan Multinasional

Authored by Indonesian communication scholar Dr. Dorien Kartikawangi, this academic volume examines the application of Fantasy Theme Analysis and Symbolic Convergence Theory within the strategic business communications of multinational corporations. The book analyzes how shared rhetorical visions and symbolic narratives bridge cross-cultural gaps, shape corporate identity, and formulate effecti…

50/50 Belajar inovasi untuk menang

The Indonesian translated edition of Paul Sloan\'s innovation guide delivers 50 core lessons and practical exercises designed to foster creativity and lateral thinking in business. The book pairs key innovation frameworks with real-world case studies and problem-solving techniques, equipping managers and entrepreneurs with the tools needed to challenge conventional wisdom, mitigate risks in new…

ISO Indonesia (Informasi Spesialite Obat) Indonesia

Published annually by the Indonesian Pharmacists Association (IAI), this official pharmaceutical reference compendium provides detailed information on commercial drug specialties available across Indonesia. Organized by therapeutic classification and organ systems, the manual details generic and brand names, active ingredients, clinical indications, recommended dosages, side effects, contraindi…

Kumpulan Ide Bisnis Mulai 200 Ribuan

Authored by Indonesian business writer Evita P. Purnamasari, this practical entrepreneurship guide presents a variety of micro-business ideas that can be launched with minimal startup capital, starting as low as IDR 200,000. The volume explores opportunities across the culinary, service, handicraft, and digital retail sectors, detailing breakdown cost structures, revenue projections, payback pe…

The PR Masterclass: Panduan Menyusun Strategi Humas yang Tepat Sasaran

Edition

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ISBN/ISSN

9786020327525

Collation

xii, 222 p.: il.; 23cm.

Series Title

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Call Number

659.2 SIN