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Manajemen Pemasaran untuk Eksekutif Non-Pemasaran

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Authored by management consultant Siswanto Sutojo, this practical marketing handbook is tailored for non-marketing executives, department heads, and managers operating in non-commercial divisions (such as finance, HR, production, and engineering). The text breaks down fundamental marketing concepts into accessible operational insights, covering market environment analysis, marketing research, market segmentation and targeting, marketing mix formulation (4Ps), and integrated marketing planning aligned with overall corporate business strategy.

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Availability

Detail Information

Series Title

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Call Number

658.8 SUT

Publisher

Jakarta : PT Damar Mulia Pustaka., 2009

Collation

xviii, 361 pp. : ill. ; 23 cm.

Language

Indonesia

ISBN/ISSN

9789794421116

Classification

658.8 SUT

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Industrial management
Strategic planning
Executive Ability
Marketing Management
Marketing -- Decision making

Specific Detail Info

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Statement of Responsibility

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